Sport Specific
By Date
Geography (targeting site users or team content)
Time of Day
Internet Connection
Device
Specialty ad units such as site skins (see example)
Sponsor state tourney coverage for a sport
Geo-target locally by sport
Banner impressions served on mobile apps to follow teams
Customized creative by school target (example: place local agent/advisor/doctor serving a specific community's mug and contact information on local coverage.